Certified Pega Decisioning Consultant v8.0 — Question 36

Which is the most accurate description of proactive retention? Proactive Retention ___________.

Answer options

• A. anticipates potential customer churn
• B. simplifies the process of retaining customers
• C. enables business to respond to customers when they contact a call center
• D. enables the business to reduce the number of credit risk customers

Correct answer: A

Explanation

The correct answer is A because proactive retention focuses on identifying and addressing factors that may lead customers to leave before they actually do. The other options do not capture this anticipatory aspect; instead, they describe reactive measures or simplifications that do not directly relate to predicting and preventing churn.