Certified Pega Decisioning Consultant v8.0 — Question 20

U+ Bank has configured Next-Best-Action designer to display marketing offers to its customers on the U+ Bank website.
The bank would like to display different offers to different customers based on relevancy and eligibility defined by the business. The Strategy Designer has decided to use the "Offer targeting using audiences and AI" method to implement this requirement.
Which three tasks need to be performed to implement this requirement? (Choose Three)

Answer options

• A. Configure conditions for offer eligibility
• B. Configure an audience
• C. Configure an alternate strategy
• D. Configure a prioritization strategy
• E. Select a relevancy strategy

Correct answer: A, B, D

Explanation

The correct tasks are to configure conditions for offer eligibility (A), as this determines which offers are applicable to whom, to configure an audience (B) to define the customer segments being targeted, and to configure a prioritization strategy (D) to manage which offers take precedence. Options C and E are not necessary for this specific implementation, as they do not directly relate to the requirement of using audiences and AI for offer targeting.