Certified Pega Marketing Consultant v7.4 — Question 9

In order to measure success of a web campaign, you capture ___________________.

Answer options

• A. total page visits
• B. total impressions
• C. total number of products
• D. total number of visitors

Correct answer: A

Explanation

The correct answer is A, total page visits, because this metric provides insight into how many times users have engaged with the content. While B, total impressions, shows visibility, it does not measure actual engagement, and C and D do not specifically quantify campaign success.