Certified Pega Marketing Consultant v7.4 — Question 8

In web marketing, the click through metric indicates the number of customers who have _____________.

Answer options

• A. deferred responding to the offer
• B. clicked the offer
• C. reacted positively to the offer
• D. viewed the offer

Correct answer: B

Explanation

The correct answer is B because the click through metric specifically measures the number of users who have clicked on the offer. Options A, C, and D do not accurately reflect this metric; A refers to postponement, C suggests a positive reaction without action, and D only indicates viewing without engagement.