Certified Pega Marketing Consultant v7.4 — Question 6

In Decision Management, individual customer behavior is captured by________________.

Answer options

• A. predictive models
• B. interaction history
• C. Visual Business Director
• D. decision strategies

Correct answer: A

Explanation

The correct answer is 'predictive models' because they analyze and forecast individual customer behavior based on historical data. The other options, while relevant to customer interactions, do not specifically focus on capturing individual behavior in the same predictive manner.