Microsoft Dynamics 365 Customer Insights – Data — Question 11

The marketing team uses Dynamics 365 Customer Insights – Data, and has started using Dynamics 365 Customer Insights – Journeys.

The team asked you how they can use the Customer Insights – Data to further personalize marketing operations.

You need to advise the marketing team.

Which three things do you tell the team? Each correct answer presents a complete solution.

NOTE: Each correct selection is worth one point.

Answer options

• A. Journey triggers can be created directly within Customer Insights – Data tables to trigger the start of a marketing journey.
• B. You can directly engage every customer, regardless of whether the customer's data is a contact in Dynamics 365 Customer Insights – Journeys or a profile in Customer Insights - Data.
• C. Measures from Customer Insights – Data can directly be added onto a contact form in a model-driven app without the card add-in.
• D. Dynamic content can be configured based on measures such as loyalty status or any other measure you have captured in the unified customer profile.
• E. Any segment from Customer Insights – Data can be selected to start a segment-based journey without adding the segment as part of the export connection.

Correct answer: B, D, E

Explanation

The correct answers B, D, and E highlight how to engage customers effectively using the data available in Customer Insights. Option B emphasizes the ability to reach all customers regardless of their data type, while D discusses the personalization of content based on captured measures, and E explains the selection of segments for journeys. Options A and C are incorrect as they either misrepresent the capabilities of the system or do not relate to enhancing personalization through the use of Customer Insights – Data.