Microsoft Dynamics 365 Customer Insights – Data — Question 10

A company has Microsoft Dynamics 365 Customer Insights set up as the Customer Data Platform. The eCommerce application sends updates on customer purchases to Dynamics 365 Customer Insights through its real-time APIs. You configured eCommerce purchases to show on the customer activity timeline.

A marketing user reports that eCommerce purchases for customers seem to be disappearing from the customer activity timelines over time. The marketing user also notices that segments based on eCommerce purchases are not updating.

You need to explain why this is happening.

Which two explanations should you provide? Each correct answer presents part of the solution.

NOTE: Each correct selection is worth one point.

Answer options

• A. Real-time ingested activities will not update segments on the new activity directly.
• B. Real-time ingested activity updates disappear after four hours by default.
• C. Real-time ingested activity updates disappear after 30 days by default.
• D. An additional API call is required to update a segment with real-time activity data.

Correct answer: A, C

Explanation

The correct answers are A and C. Option A is accurate because real-time ingested activities do not automatically refresh segments; they require separate processing to update. Option C is also correct as real-time activity updates are retained for 30 days by default, after which they disappear. Option B is incorrect because the updates do not vanish after four hours, and option D is misleading since the segments do not automatically update without additional steps.