ITIL 4 Foundation — Question 51

Which guiding principle considers the importance of customer loyalty?

Answer options

• A. Progress iteratively with feedback
• B. Focus on value
• C. Optimize and automate
• D. Start where you are

Correct answer: B

Explanation

The correct answer is B, as focusing on value directly relates to understanding and meeting customer needs, which fosters loyalty. The other options, while important, do not specifically address the concept of customer loyalty in the same way that focusing on value does.