Certified in the Governance of Enterprise IT (CGEIT) — Question 254

A marketing enterprise is considering procuring customer information to more accurately target customer communications and increase sales. The data has a very high cost to the enterprise. Which of the following would provide the MOST comprehensive view into the potential value to the organization?

Answer options

Correct answer: B

Explanation

The cost-benefit analysis results provide a detailed evaluation of the expected benefits relative to the costs associated with acquiring customer information, making it the most comprehensive tool for assessing its potential value. In contrast, risk assessments focus on identifying risks rather than value, NPV calculations evaluate profitability over time but may not capture immediate benefits, and investment services board reviews may not provide detailed financial insights.