Certified in the Governance of Enterprise IT (CGEIT) — Question 113

An airline wants to launch a new program involving the use of artificial intelligence (AI) and machine learning. The main objective of the program is to use customer behavior to determine new routes and markets. Which of the following should be done NEXT?

Answer options

• A. Consult with the enterprise privacy function.
• B. Present the proposal to the IT strategy committee.
• C. Perform a business impact analysis (BIA).
• D. Define the critical success factors (CSFs).

Correct answer: A

Explanation

The correct answer is A because consulting with the enterprise privacy function is crucial to ensure compliance with data protection regulations before proceeding with any AI initiatives. Options B, C, and D, while important, do not address the immediate privacy concerns associated with using customer behavior data.