Certificate in Business Data Analytics (CBDA) — Question 3

Interested in experimenting with analytics, a manufacturing company hires an analyst to see how the capability can be developed within its organization. The analyst is getting started and recognizes the need to show value from the onset of their work to gain upper management's trust and future funding.
What action will accomplish these objectives?

Answer options

• A. Develop a question that can be answered quickly regardless of alignment to strategy, just to get started
• B. Solve the biggest problem the organization has first to quickly grab the support and attention of senior management
• C. Develop a meaningful question that can be answered with data the company already has in its possession
• D. Perform a market analysis to understand how competitors are using analytics and then launch a similar initiative

Correct answer: C

Explanation

The correct answer is C because it leverages existing data, ensuring a timely and relevant response that demonstrates immediate value to the organization. Option A lacks strategic alignment, while B, although appealing, may not focus on available resources. Option D diverts attention from internal capabilities and requires additional time for market research.