Certificate in Business Data Analytics (CBDA) — Question 2

An analyst at a bank is trying to identify research questions for an analytical study on top customer issues across branches. During an interview with a branch manager, the analyst asks the manager what their top customer concerns are relating to this branch? After the manager's reply, the analyst asks a follow up question on how their top customer concerns compare against the top customer concerns across all branches?
Was the analyst's follow-up question valid?

Answer options

• A. Yes, only for the purpose of ensuring that the manager is aware of the company-wide reports
• B. Yes, it builds on the previous question and allows the analyst to identify branch-specific concerns
• C. No, the question is not valid in this particular scenario
• D. No, there is no value comparing the results of a single branch with results across all branches

Correct answer: B

Explanation

The follow-up question is valid because it allows the analyst to deepen their understanding of customer concerns by comparing branch-specific issues to those across the entire bank. This comparison can reveal unique challenges faced by the branch. The other options suggest that the question lacks relevance or value, which is incorrect as it enhances the analysis.