Certificate in Business Data Analytics (CBDA) — Question 19

A business analyst constructs a model they would like to review with key business stakeholders but decides to review the model first with the data scientist who has performed the data analysis. The data scientist provides some suggestions on how to reduce the complexity in the model. One suggestion is to use color to group objects needing to be associated.
The data scientist is encouraging using which Gestalt Principle of Perception with regards to data visualization?

Answer options

• A. Connection
• B. Proximity
• C. Similarity
• D. Enclosure

Correct answer: C

Explanation

The data scientist is promoting the Similarity principle, which states that objects that share visual characteristics, such as color, are perceived as related. This approach helps viewers easily identify groups within the data. The other options, Connection, Proximity, and Enclosure, focus on different aspects of visual grouping and do not specifically address the use of color for categorization.