Entry Certificate in Business Analysis (ECBA) — Question 157

What is the purpose of brainstorming?

Answer options

• A. To collaboratively choose a final design
• B. To produce numerous new ideas
• C. To receive feedback on a design or prototype
• D. To improve stakeholder collaboration

Correct answer: B

Explanation

The correct answer is B because brainstorming is primarily focused on generating a wide array of ideas without immediate judgment. Options A, C, and D refer to different phases of the design process, such as selection, feedback, and collaboration, which are not the main purpose of brainstorming.