Certification of Capability in Business Analysis (CCBA) — Question 225

A general insurance company wants to enter a new segment that has the potential for high profit and little competition. The business analyst (BA) was asked to prepare a presentation for key stakeholders to show how the new segment will deliver value for stakeholders. Which of the following is best suited for this purpose?

Answer options

• A. Business model canvas
• B. Business case
• C. Capability analysis map
• D. Business architecture

Correct answer: B

Explanation

The correct answer is B, as a Business case outlines the reasons for pursuing a project and its expected benefits, making it ideal for stakeholder presentations. Options A, C, and D, while useful in other contexts, do not specifically focus on justifying and detailing the value proposition for stakeholders in a new market segment.