Certification of Capability in Business Analysis (CCBA) — Question 222

An organization is planning to launch an exciting new service that has never been offered before. The expectations are that the service will be extremely popular with young families but, because the organization wants to keep it a secret until launch day, there is no way of knowing whether this is correct. Why does the business analyst (BA) suggest identifying high customer demand by young families as an "assumption"?

Answer options

• A. To prove the idea is correct
• B. To provide a benchmark against future change
• C. To assess the costs and benefits accurately
• D. To manage the associated risks

Correct answer: A

Explanation

The correct answer is A because the business analyst is trying to validate the idea that young families will show interest in the service. The other options focus on measuring outcomes or minimizing risks, which are secondary to confirming the initial assumption about customer interest.