Certification of Capability in Business Analysis (CCBA) — Question 153

A business analyst (BA) is structuring requirements to ensure they are cohesive and tell the full story. Which of the following requirements is consistent with a stakeholder's need: “As a Product Manager, I want to review my general insurance sales performance so I track my sales performance against my annual target”?

Answer options

• A. “Provide weekly new bank account sales reports on a shared drive.”
• B. “Increase customer retention across the life insurance division”
• C. “Segment insurance sales data between life and general”
• D. “Migrate the insurance web portal to a cloud platform."

Correct answer: B

Explanation

The correct answer is B because increasing customer retention across the life insurance division relates to the Product Manager's need to track sales performance, indirectly supporting the overall goal of improving sales. The other options (A, C, D) do not address the specific need for tracking general insurance sales performance, as they focus on different aspects of sales reporting or technological changes.