Certification of Capability in Business Analysis (CCBA) — Question 152

A project aiming at improving an organization's Net Promoter Score is nearing completion. The business analyst (BA) and stakeholders are evaluating ways to measure the performance of the solution. Which technique may be employed?

Answer options

• A. Vendor assessment
• B. Market analysis
• C. Focus groups
• D. Business case

Correct answer: C

Explanation

Focus groups are effective for gathering qualitative feedback from customers about their experiences and perceptions related to the solution, which directly impacts the Net Promoter Score. Vendor assessment and market analysis are more focused on external factors, while a business case is typically used for justifying investments rather than measuring performance.