Certification of Capability in Business Analysis (CCBA) — Question 133

What elicitation technique is best described as a study to compare the strengths and weaknesses of an organization against its peers and competitors?

Answer options

• A. Brainstorming
• B. Market analysis
• C. Comparative analysis
• D. Benchmarking

Correct answer: D

Explanation

Benchmarking is the process of comparing an organization's performance metrics to those of its peers to identify best practices and areas for improvement. While comparative analysis looks at similarities and differences, it does not necessarily involve peer comparison like benchmarking does. Brainstorming and market analysis do not focus specifically on comparing organizational strengths and weaknesses against competitors.