Certified Business Analysis Professional (CBAP) — Question 35

You are the business analyst for your organization and are training Tracy on business analysis duties. You are explaining to Tracy how it's important for a business analyst to generate new ideas to approaching problems, solving problems, and to generate alternative solutions. You stress that it's important for the business analyst to generate new ideas and innovative concepts.
What type of analytical thinking are you describing for Tracy?

Answer options

• A. Lateral thinking
• B. Brainstorming
• C. Creative thinking
• D. Decision making

Correct answer: C

Explanation

The correct answer is C, Creative thinking, as it emphasizes the generation of new and innovative ideas. While lateral thinking (A) and brainstorming (B) are also methods for idea generation, they are not synonymous with the broader concept of creative thinking. Decision making (D) involves choosing between options rather than generating new ideas.