Certified Business Analysis Professional (CBAP) — Question 256

Which of the following techniques is used to test customer acceptance of the solution and to measure marketplace demand?

Answer options

• A. Interviews
• B. Market Survey
• C. Technology Assessment
• D. Prototyping

Correct answer: B

Explanation

The correct answer is B, Market Survey, as it specifically aims to gather feedback from potential customers about their interest and acceptance of a solution. While A, Interviews, can provide insights, they do not systematically measure market demand like surveys do. C, Technology Assessment, focuses on evaluating the technology itself, and D, Prototyping, is about creating a model of the solution rather than directly measuring customer acceptance.