Certified Business Analysis Professional (CBAP) — Question 248

The creative thinking process has three values to determine the effectiveness of the process.
Which one of the following is not a measurement of effective creative thinking?

Answer options

• A. Application of new ideas to resolve existing problems
• B. Generation of a pre-determined number of new ideas for a business solution
• C. Willingness of stakeholders to accept new approaches
• D. The successful generation and productive consideration of new ideas

Correct answer: B

Explanation

The correct answer is B because generating a specific number of ideas does not inherently measure the quality or effectiveness of creative thinking. In contrast, options A, C, and D focus on the application, acceptance, and productive consideration of ideas, which are key indicators of effective creative thinking.