Google Mobile Advertising — Question 2

To find the right mobile bid, you would calculate:

Answer options

• A. mobile conversion rate / desktop conversion rate) x 100
• B. (desktop conversion rate/ mobile conversion rate) – 1
• C. (mobile conversion rate / desktop conversion rate) + 1
• D. (mobile conversion rate / desktop conversion rate) – 1

Correct answer: D

Explanation

The correct answer is D, as it accurately represents the calculation needed to adjust the mobile bid based on the conversion rates. Options A and C incorrectly apply operations that do not yield the correct adjustment factor, while option B reverses the relationship, leading to an incorrect calculation.