APICS Certified Supply Chain Professional (CSCP) — Question 83

A critical feature of the personal marketing approach that differentiates itself from other approaches includes the:

Answer options

• A. establishment of one-to-many buyer-seller contacts
• B. addressing of the distinct personal interests of the customer
• C. standardization of products, process, and services for the customer
• D. characterization of negotiation, needs awareness, and fulfillment

Correct answer: B

Explanation

The correct answer, B, highlights the emphasis on tailoring marketing efforts to the individual preferences of customers, which is the hallmark of personal marketing. Options A and C refer to broader approaches that lack the personal touch, while D discusses negotiation aspects that are not specific to personal marketing's focus on individual interests.