APICS Certified Supply Chain Professional (CSCP) — Question 500

A company currently produces custom goods for a limited market. To increase market share, the company will implement a strategy to reduce the number of products it produces and reduce delivery lead time. The company can increase its chances of achieving the strategy by:

Answer options

• A. using benchmark data for products in the same product groups.
• B. incorporating results from market surveys.
• C. involving customers in the product design process.
• D. using electronic communications to receive customer complaints.

Correct answer: C

Explanation

Involving customers in the product design process (option C) ensures that the products align closely with customer needs and preferences, increasing the likelihood of market acceptance. The other options, while valuable, do not directly engage customers in the creation process, which is crucial for tailoring products to specific market demands.