APICS Certified Supply Chain Professional (CSCP) — Question 499

What is the primary role of marketing in supporting supply chain management?

Answer options

• A. Selecting favored supplier partners
• B. Developing efficient customer channels
• C. Focusing on short-term forecasting accuracy
• D. Working with research and development on slow-moving products

Correct answer: B

Explanation

The correct answer, B, highlights how marketing is essential in developing efficient customer channels to ensure product availability and customer satisfaction. Options A, C, and D do not directly relate to the strategic role of marketing in the supply chain, focusing instead on supplier relationships, forecasting, and product development.