APICS Certified Supply Chain Professional (CSCP) — Question 485

A firm produces goods that are subject to frequent customer design changes. The products are sold to a few distributors who sell to a large number of retailers. In this situation, which of the following push-pull strategies is the best approach?

Answer options

• A. Push to distributor and pull to retailer
• B. Pull to distributor and push to retailer
• C. Pull to distributor and pull to retailer
• D. Push to distributor and push to retailer

Correct answer: A

Explanation

The best approach is to push to the distributor while allowing the retailer to pull based on customer demand, as this accommodates the frequent design changes. Option B suggests pulling to the distributor, which is less effective given the limited distributor base. Options C and D do not align with the need for responsiveness to customer design changes.