APICS Certified Supply Chain Professional (CSCP) — Question 484

Which of the following actions most likely will increase market share for products that are critical manufacturing components for customers?

Answer options

• A. Reducing prices below those of the competition
• B. Providing a level of service to increase customer uptime
• C. Incorporating the latest technology in the products
• D. Storing a range of the products on customer sites

Correct answer: B

Explanation

Providing a level of service to increase customer uptime is crucial because it directly affects customer satisfaction and reliability, leading to increased loyalty and potential market share. While reducing prices might attract some customers, it could also reduce profit margins. Incorporating the latest technology and storing products on-site are beneficial but do not have the direct impact on customer uptime that service levels do.