APICS Certified Supply Chain Professional (CSCP) — Question 462

Which of the following customer relationship management activities most appropriately is used for revenue generation?

Answer options

• A. Generating customer leads
• B. Generating graphic sales models
• C. Measuring customer preferences
• D. Identifying customer margins

Correct answer: A

Explanation

Generating customer leads is crucial for revenue generation as it directly contributes to acquiring new customers and increasing sales opportunities. The other options, while valuable for understanding customer behavior or visualizing sales data, do not directly lead to revenue generation in the same way that generating leads does.