APICS Certified Supply Chain Professional (CSCP) — Question 461

In addition to sales history, current customer orders, and forecasted demand, which of the following data sources should be used as part of a demand management process?

Answer options

• A. Inventory levels
• B. Contractual obligations
• C. Customer profitability
• D. Scheduled marketing activities

Correct answer: D

Explanation

Scheduled marketing activities are crucial as they can influence customer demand and increase sales. While inventory levels, contractual obligations, and customer profitability are important, they do not directly impact the immediate demand management process like marketing activities do.