AWS Certified AI Practitioner (AIF-C01) — Question 230

A company wants to implement a generative AI solution to improve its marketing operations. The company wants to increase its revenue in the next 6 months.

Which approach will meet these requirements?

Answer options

• A. Immediately start training a custom FM by using the company's existing data.
• B. Conduct stakeholder interviews to refine use cases and set measurable goals.
• C. Implement a prebuilt AI assistant solution and measure its impact on customer satisfaction.
• D. Analyze industry AI implementations and replicate the most successful features.

Correct answer: B

Explanation

The correct answer is B because conducting stakeholder interviews helps to identify specific needs and set clear, measurable objectives that align with the company's goals. Options A and D focus on implementation without first understanding the requirements, which could lead to ineffective solutions. Option C, while useful for customer satisfaction, does not directly address the revenue-focused goal of the marketing operations.