ServiceNow Certified Implementation Specialist – Customer Service Management — Question 73

Service providers use business models to support their various customers. What type of customer is supported with the Business-to-Consumer (B2C) model?

Answer options

• A. Individuals
• B. Partners
• C. Contacts
• D. Accounts

Correct answer: A

Explanation

The Business-to-Consumer (B2C) model is specifically designed to serve individual customers directly. The other options, such as partners, contacts, and accounts, do not represent the end-user consumer segment that B2C focuses on.