Professional Scrum Product Owner II (PSPO II) — Question 2

Your executive leadership team believes that your product can achieve higher market share.
The Sales Leader is pressuring you to reduce the price of the product to attract more customers.
The Director of Finance is concerned that reducing the price will merely reduce the product’s profitability.
What sources of information should you consider when deciding whether to drop the price as the Sales Leader is suggesting? (Choose four.)

Answer options

• A. Channel sales strategy
• B. Customer satisfaction
• C. Competitor pricing
• D. Market share
• E. Unmet customer needs
• F. Company earnings targets

Correct answer: A, C, D, E

Explanation

The correct options A, C, D, and E provide critical insights into the sales environment, competitive landscape, and market demands. Channel sales strategy helps understand distribution effectiveness, while competitor pricing reveals market positioning. Market share indicates current performance, and unmet customer needs highlight areas for growth. Options B and F, while important, do not directly inform the decision about pricing strategy in this context.