Salesforce Service Cloud Consultant (legacy) — Question 2

Universal Containers has a customer base of over 15,000 Accounts and 60,000 Contacts. The marketing manager wants to use the customer data for an upcoming new product launch but is concerned contacts may have moved to different companies.
What should a consultant recommend to ensure customer data is accurate?

Answer options

• A. Use a data cleansing tool and the Stay-in-Touch feature of Salesforce to email contacts.
• B. Create a workflow rule for an account and contact owner to confirm contact data.
• C. Create a workflow rule to mass email the contacts and capture any email bounces.
• D. Use a data enrichment tool to verify account and contact data is up-to-date.

Correct answer: A

Explanation

The correct answer is A because using a data cleansing tool in conjunction with the Stay-in-Touch feature allows for direct communication with contacts and helps update their information. Option B does not actively verify data but relies on owners, while option C only addresses invalid emails without ensuring the accuracy of the data itself. Option D, while useful, does not include direct interaction with contacts to confirm their current status.