Salesforce Certified Tableau CRM and Einstein Discovery Consultant — Question 33

A consultant is creating a Churn Prediction model to identify customers who did not renew their contract.
What is the appropriate action to take?

Answer options

• A. For the Churn Reason field, enable the "This variable contains sensitive data" box because it may contain sensitive customer behavior.
• B. Replace nulls in the Churn Reason field as "No reason given".
• C. Exclude the Churn Reason field from the dataset.
• D. Exclude active customers (customers who have not churned) from the training dataset since their Churn Reason field are nulls.

Correct answer: C

Explanation

Excluding the Churn Reason field from the dataset is appropriate because churn predictions are typically made based on customer behavior rather than reasons that may not be relevant for active customers. The other options either mismanage sensitive data, attempt to fill in missing information, or incorrectly include irrelevant data from active customers, which could skew the model's predictive accuracy.