Salesforce Certified Sales Cloud Consultant — Question 8

Northern Trail Outfitters (NTO) uses channel partners for selling and servicing its products. As volume of leads has increased, NTO has noticed a decrease in satisfaction from partners on the quality of leads and a noticeable decrease in the lead conversion rate.
What should the consultant suggest in order to increase partner satisfaction with the leads being shared?

Answer options

• A. Use the lead score on the Find Duplicates button and assign the leads with a score in the high category.
• B. Create a custom lead score field to assess lead quality and assign the leads that exceed this score to partners.
• C. Create multiple validation rules to ensure that all fields on the lead record are populated with data.
• D. Assign all leads to the partner channel manager to validate the lead data and manually assign to partners.

Correct answer: B

Explanation

The correct answer is B because creating a custom lead score field allows for a more tailored assessment of lead quality, ensuring only high-quality leads are shared with partners, which can boost their satisfaction. Option A does not involve creating a new scoring system, while C focuses on data entry without addressing lead quality, and D could slow down the process by relying on manual validation.