Salesforce Certified Marketing Cloud Email Specialist — Question 93

Northern Trail Outfitters manually sent an HTML email to subscribers which contains a link to the wrong landing page for a particular campaign.
Which option minimizes the impact of this error?

Answer options

• A. Send another email to the same subscribers containing the correct link.
• B. Update the link in the stored email content and it will be pulled in automatically.
• C. Locate the job under Tracking and update the URL in the Job Links tab.
• D. Have Support recall the email if it has not yet been opened by a subscriber.

Correct answer: C

Explanation

The correct answer, C, allows the link to be updated in the original job, ensuring that anyone accessing the job links in the future will have the correct URL. Option A may lead to confusion as it sends another email, while B does not work retroactively for already sent emails. Option D is not reliable since it depends on the email not being opened, which is uncertain.