Salesforce Certified Marketing Cloud Email Specialist — Question 90

The Northern Trail Outfitters' email team is creating a reusable content block for its Deals to Run With campaign. They will cross-promote this campaign in other emails in a single-column content area. This content will have one image, with text below it.
How could the email team create one content area and reuse it across other emails using Content Builder without writing any custom HTML?

Answer options

• A. Create a Text content block.
• B. Create an Image content block.
• C. Create an HTML content block.
• D. Create a Free Form content block.

Correct answer: D

Explanation

The correct answer is D, as a Free Form content block allows for flexible design and the inclusion of multiple elements, such as an image and text, without requiring any custom HTML. Options A and B are limited to just text or images, respectively, while option C involves custom HTML, which the question specifies to avoid.