Salesforce Certified Marketing Cloud Email Specialist — Question 67

A marketer sent a promotional email to contacts who recently attended a trade show. The data extension used for the send contained 3,100 records. The delivery rate on the send was lower than anticipated. After viewing tracking information, she determined many email addresses were problematic.
Which send tracking metric provides the bounce description `Address is non-existent at the domain`?

Answer options

Correct answer: C

Explanation

The correct answer is C, Hard Bounce, as it specifically refers to emails that cannot be delivered because the address does not exist. Options A (Undeliverable) is a broader term that can include various bounce reasons, B (Blocked Bounce) refers to emails that are rejected by the recipient's server, and D (Soft Bounce) typically indicates temporary issues such as a full inbox.