Salesforce Certified Marketing Cloud Email Specialist — Question 61

Northern Trail Outfitters' analytics team has requested data to power a dashboard that can monitor the performance of emails across the company.

Which Marketing Cloud function should be used to get this data automatically on a daily basis?

Answer options

• A. Tracking Extracts
• B. Google Analytics Integration
• C. Report Snapshots

Correct answer: A

Explanation

Tracking Extracts is the correct choice because it allows for the automatic extraction of email performance data on a daily basis, which is essential for the dashboard. Google Analytics Integration focuses more on web data rather than email performance, and Report Snapshots are not designed for automatic daily data retrieval.