Salesforce Certified Marketing Cloud Email Specialist — Question 56

A marketer sends an email to a sendable data extension that contains a Customer_ID field with a numeric data type that relates to the Subscriber Key on the All
Subscribers List as a Send Relationship.
Which two statements are correct about the email send behavior for any subscriber who currently does NOT exist on the All Subscribers List? (Choose two.)

Answer options

• A. The email address and Subscriber Key will be added to the All Subscribers List.
• B. The Primary Key and demographic data will be added to the All Subscribers List.
• C. If the Customer_ID field does not exist on the All Subscribers List, the email send will fail.
• D. The subscriber will be added to the All Subscribers List with a status of Active.

Correct answer: A, D

Explanation

The correct answers are A and D. When an email is sent to a subscriber not on the All Subscribers List, their email address and Subscriber Key are added, and they are marked as Active. Options B and C are incorrect; demographic data isn't added in this scenario, and the send won't fail due to a missing Customer_ID field.