Salesforce Certified Marketing Cloud Email Specialist — Question 50

An email marketer needs a point-and-click tool to create a segment based on everyone who lives in a five-mile radius of a specific zip code and to see an accurate count of subscribers in real time.
What solution meets this specification?

Answer options

• A. SQL Query Activity
• B. Audience Builder
• C. Contact Builder
• D. Data Filters

Correct answer: B

Explanation

The correct answer is B, Audience Builder, as it allows for the creation of segments based on geographic criteria and provides real-time subscriber counts. The other options, such as SQL Query Activity and Data Filters, are more technical and do not offer the same user-friendly, point-and-click functionality needed for this specific task.