Salesforce Certified Marketing Cloud Email Specialist — Question 40

A marketing manager identified an upcoming email campaign for their team to test different subject line voices. They want to first test with a pilot group and then send the winning subject line out to the remaining customers.

How should Path Optimizer be configured to handle these requirements?

Answer options

• A. Place a Random Split before Path Optimizer for the pilot group.
• B. Configure a Holdback group to be targeted by the winner.
• C. Select winning path three days after journey activation.

Correct answer: B

Explanation

Option B is correct because configuring a Holdback group allows the winning subject line to be specifically sent to those customers who were not in the initial test, ensuring that the best-performing option reaches a broader audience. Option A is incorrect as a Random Split does not specifically meet the needs of testing the winning subject line. Option C is not the best choice since the timing for selecting the winning path is not the central requirement outlined in the scenario.