Salesforce Certified Marketing Cloud Email Specialist — Question 32

A customer is planning to redesign the company website and email design. As part of the email updates, the company plans to keep its logo in the header and start using preheader text.
What two additional best practices could be applied to the company's new email design? (Choose two.)

Answer options

• A. Use of emojis in preheader text
• B. Mobile optimized emails
• C. Corresponding call-to-action included in primary message
• D. A mix of old branding with new branding

Correct answer: B, D

Explanation

Option B is correct because mobile optimization ensures that emails are easily readable on devices, increasing engagement. Option D is incorrect as mixing old branding with new branding can dilute the brand identity and confuse the audience.