Salesforce Certified Marketing Cloud Email Specialist — Question 21

An account will be providing a unique key for each subscriber from an external system. A marketer wants to create a data extension for sending email campaigns.
Which two steps should the marketer take when creating the data extension? (Choose two.)

Answer options

• A. Set the column with Subscriber Key as Primary Key
• B. Set the Email address column as Primary Key
• C. Relate the Email Address to Subscriber Key
• D. In Properties, check the ג€Is Sendableג€ option

Correct answer: A, D

Explanation

Setting the column with Subscriber Key as Primary Key ensures that each subscriber is uniquely identified, which is essential for effective email delivery. Checking the 'Is Sendable' option in Properties allows the data extension to be used for sending emails. The other options either do not facilitate unique subscriber identification or are not necessary for sending campaigns.