Salesforce Certified Marketing Cloud Email Specialist — Question 133

Northern Trail Outfitters historically received a bulk data file from a vendor once per day in its Marketing Cloud SFTP. The vendor is updating its sending cadence and will be delivering files over approximately eight hours throughout the day. The files will maintain the same naming convention and include a timestamp.

Which update should be implemented to the automation to process the files as they are received while minimizing rework?

Answer options

• A. Implement an API to start an automation with every file transfer.
• B. Replace the Schedule with File Drop and use a filename pattern.
• C. Replicate the automation and schedule them to execute every eight hours.

Correct answer: B

Explanation

Option B is correct because using a File Drop with a filename pattern allows the automation to process each file as it arrives without unnecessary duplication of efforts. Option A is not ideal as it could lead to excessive API calls for each file transfer. Option C would lead to inefficiencies and potential overlaps in processing since automations would be running multiple times instead of just acting on new files.