Salesforce Certified Marketing Cloud Email Specialist — Question 120

Northern Trail Outfitters plans to evaluate which email content customers click most frequently. The email team wants to track click behavior for all linked hero images using the naming convention `Hero_CTA.`
Which two different methods would ensure click behavior on these images if tracked with this naming convention? (Choose two.)

Answer options

• A. Include ג€HeroCTAג€ in the Link Tooltip field for each link.
• B. Include ג€Hero_CTAג€ in the filename for each Hero image.
• C. Include an alias attribute in each anchor tag and populate it with ג€Hero_CTA.ג€
• D. Add ג€Hero_CTAג€ to the Tracking Alias field for each link.

Correct answer: C, D

Explanation

Option C is correct because adding an alias attribute in each anchor tag allows for specific tracking of the hero images using the designated naming convention. Option D is also correct, as including 'Hero_CTA' in the Tracking Alias field ensures that the click behavior is logged under that name. Options A and B do not provide a method for tracking click behavior in the context required.