Salesforce Certified Marketing Cloud Email Specialist — Question 118

Which two best practices should the customer follow to ensure marketers across the company are taking full advantage of Content Builder? (Choose two.)

Answer options

• A. Plan for content to be used cross-channel, eliminating duplicates.
• B. Optimize the way content is stored with a naming convention.
• C. Import all content up front, rather than piece by piece.
• D. Create folders for each type of uploaded content.

Correct answer: A, D

Explanation

Option A is correct because planning for cross-channel content use helps avoid duplication and maximizes efficiency. Option D is also correct as creating folders for different types of content improves organization and makes it easier for marketers to find what they need. Options B and C, while helpful, do not directly address the key practices that ensure comprehensive utilization of Content Builder.