Salesforce Certified Marketing Cloud Email Specialist — Question 116

Northern Trail Outfitters (NTO) has subscribers opt-in to its marketing program via email or SMS.

What should NTO configure for its welcome series in Journey Builder to honor the opt-in communication method?

Answer options

• A. Ensure preferred channel is available in subscriber data.
• B. Send both email and SMS to ensure subscribers get NTO's messages.
• C. Create one Entry Source for each messaging channel.

Correct answer: A

Explanation

The correct answer is A because having the preferred communication channel in the subscriber data allows for personalized messaging based on their choice. Option B is incorrect as sending both channels disregards the subscriber's preference. Option C is not necessary since a single entry source can accommodate the preferred channel if it's properly configured.