Salesforce Certified Marketing Cloud Email Specialist — Question 113

Which two subscriber audiences could be created by using Measures in a Data Filter? (Choose two.)

Answer options

• A. Subscribers who have not clicked in the past three months.
• B. Subscribers who have submitted spam complaints in the last week.
• C. Subscribers within a 30-mile radius of a zip code.
• D. Subscribers who have opened an email in the past 30 days.

Correct answer: A, D

Explanation

The correct answers, A and D, represent specific engagement metrics that can be tracked using Measures. Option B refers to a behavior that is more about negative engagement, while option C describes a geographic attribute that does not utilize Measures.